Woolworths chief executive Grant O'Brien said the aim was to integrate online shopping with the company's bricks-and-mortar outlets. "It isn't a question of online or offline, it's about creating integrating the two seamlessly," Mr O'Brien said.
"And we are increasingly finding that our most valuable customers are ones who do both – for example in our supermarkets business, customers who shop both in-store and online spend 70 per cent more than customers who only shop in-store."
But the company said it would review its Dick Smith chain due to the strength of the Australian dollar and reduced discretionary spending by consumers.
